As ODM party leader Raila Odinga faces declining popularity, the former prime minister is also facing resistance from a new generation of voters, Gen Z, who have no historical loyalty to political parties or leaders.
This group appears independent-minded and is unmoved by tribal politics or traditional opposition dynamics.
“Gen Z do not follow leaders because of history or past struggles. They vote based on issues that directly affect them, such as jobs, social justice, and accountability,” said Kimani, who is a policy and legal expert.
According to political analyst Dr. Isaac Gichuki, Kenyans are increasingly voting based on interests rather than ethnic loyalty.
He says voters are now seeking leaders who can engage constructively rather than following the ‘our person’ mentality.
He notes that Raila’s popularity has waned even in his former strongholds, especially in Western Kenya and the Coast.
“The political alliance between Raila and President William Ruto has disrupted Raila’s regional loyalty. He has lost parts of Western Kenya, among other areas,” he said.
Professor Macharia Munene concurs, citing historical examples such as Mwai Kibaki’s 2002 victory and Uhuru Kenyatta’s rejected ‘project’ status in 2022.
“Voting based on tribe is mere propaganda. People vote for whoever they see as the better option,” Prof. Macharia said.
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